HAs BUSINESS SLOWED DOWN RECENTLY?

Are your leads & sales sinking faster than the Titanic? then read on…

Does this sound familiar?

Are you sick of watching your competitors, suddenly out rank you in Google?

Now, your sales are floundering as the calls and leads have all but dried up…

It’s frustrating right!? 

I mean, all those years of being in business should count for something, right!? 

Sadly, no. 

In the modern RUTHLESS world of Digital Marketing, there’s little space for sentiment and even less for customer loyalty. 

Sadly, all too often your customers are happy to jump ship to the new kid on the block, regardless of whether their service is worse than yours. 

And all because they’ve exploited the digital marketing loop hole…

….enabling them to ‘steal’ your loyal customers, from right under your nose. 

Worst part is, Google does not care! 

Fact is, all the BIG players such as Google, Facebook, Twitter and Instagram do not give a stuff – that you’re an honest business who’s been serving your customers loyally for decades. 

Truth is they are mercenaries and happy to sell your customers to the highest bidder. 

But there is hope.

You CAN get back what you’ve lost. 

And ‘YES’ even in this modern digital world – there’s still a place for customer loyalty. 

But here’s the deal. 

You must get in the game (for real) in order to get back what you’ve lost.

You can’t put your head in the sand and ignore the internet any longer. Or you’ll fade into the business abyss never to be seen again. 

Now, I know this sounds overwhelming and just the idea of it, can bring on a mild “panic attack” 

But relax, we’re going to walk you through it – step-by-step! 

And between you and me, it’s actually NOT that scary and surprisingly simple. 

You just need to know the right path, and have someone guide you through it so you avoid the traps and pitfalls.

So, here’s the exact strategy we’ve used to turn businesses just like yours around FAST! 

And get you back to the good-ol-days…

…of consistent leads, sales and cash-flow.

HERE'S YOUR STEP-BY-STEP GUIDE

To turn your sinking leads & sales around fast ...

Research

The first step to any great marketing campaign starts with a deep dive into your market and competition. Using sophisticated spy tools such as Ahrefs.com (don’t worry, it’s all 100% legal) you’ll be able to see exactly what your competitors are doing, where they are beating you and most importantly where they are vulnerable. 

  • Do a top-to-bottom audit of your current marketing
  • Use an SEO tool like Ahrefs.com to analyse your on page SEO
  • Complete a SEO competitive breakdown of your top 3 competitors
marketing avatar

Avatar

The very next, and most important step! Create a customer Avatar by Identify who your MOST profitable customers are. Analyse them, write down their common traits and why they buy from you. Then look where they hang out on the internet and focus on placing the right message in front of the right market.

  • Write down a list of traits that best describe your perfect customer
  • Find where your perfect customer is most active on the internet
  • Create a compelling message that speaks to your customers needs

Traffic

Now it’s time to turn on the traffic flood gates and get your message in front of your target market. Focus on Intent-based traffic, these are people actively searching for your product or service. The traffic sources to use for this are Google Ads, Bing Ads & SEO. 

  • Set up a Google Ads account targeting your markets keywords
  • Create a Facebook Ad campaign targeting your prefect customer
  • Create SEO keyword optimised content for your website

Conversions

Next up, look at your website. Ensure it has a clear message with the key benefits of your product/service. Now add clear ‘call to action’ buttons. Then remove any clutter or pages/sections that don’t help make the sale. Lastly, Test different things such as colours, images and copy until your website conversion rate increases

  • Ensure your website loads fast & is mobile optimised
  • Use a lead capture such as a newsletter, eBook or giveaway
  • Make sure your website has a clear message and 'call to action'

Trust & Authority

One of the most overlooked things in marketing is the ability to position you and your company as an authority in your field. This strategy is what will see more leads go one to become SALES! Because when you make yourself the #1 trusted authority people want to do business with you.  

  • Ask past customers to leave a 5 Star review on Facebook & Google
  • Create a blog and start writing about your industry
  • Shoot videos answering common questions in your industry

Retargeting

What about the people who come to our site and don’t become a lead? Through the power of ‘cookies’ and retargeting you’re able to follow them around the web and show them compelling ads that will bring them back to your page and convert them into leads & sales.

  • Create a re targeting audience lists in your Facebook
  • Create a follow up offer and landing page, Then build an Ad
  • Run the Ad to those who visited your website, but did not convert

Audiences

Building warm audiences of prospects who know you, have visited your site or have bought from you int the past, allows you to hyper-target your offers. By having lists of WARM prospects this allows you to control your sales and leads with a click of the mouse.

  • Start building an email list from people who download your eBook
  • Set up re targeting pixel to capture site visitors in the past 180 days
  • Use manychat.com to capture people who engage on messenger

Offers

Want to move the sales needle FAST? This is where offers come in to play.  Sit down with and create a list of compelling, well though-out & profitable offers that allow you to position yourself ahead of your competition and drive hoards of new sales.

  • Write down a list of things you could give away
  • Create a package deal offering the bonus gift if they buy
  • Put a limited time on the offer and run it in your marketing

Nurturing

For all the prospects who either slip between the cracks and for one reason or another and don’t buy immediately from you. Set up strategically automated follow-up sequences to inform them, Help them and engage with them  until they are ready to buy from you.

  • Set up an email auto responder and send 2-4 emails per month
  • Create chat bot sequences and send offers via messenger
  • Set up retargeting Ads to site visitors days 30-180

Maximise profit

This is the most exciting phase of your marketing campaign, maximising profit. Now you’ve got your traffic dialled in, your sites converting like crazy and your sales are through the roof! It’s time to crank up the profit.

  • Test Increase your prices by 5% periodically
  • Create an up-sell offer and offer this to all new customers
  • Create a follow up offer to get customers to come back and buy again
WANT OUR HELP TO TURN THINGS AROUND?

Join our exclusive team today...

THE CHOSEN 12

The reason we’re able to consistently out-perform our competitors and produce amazing results for our client’s month on month is this…

We limit the number of companies we work with at any one time to just 12. 

We call them the chosen 12!

This means when you partner up with Your Marketing Crew you get dedicated, personal attention from each and every member of our team.

However, it also means we can’t work with everyone and YES, often we have to turn people away. 

But the great news is we have a couple of spots open right now, but hurry as these will be snapped up quickly.  And then it may be months or even years before another opportunity comes up.

So act now, before your competitor swoops in and steals your spot. 

APPLY NOW

Unlock explosive revenue growth with honest, evidence-based digital marketing. Join Australia’s leading team.